30 plus years of

COMBINED EXPERIENCE

in a simple "get to know me"

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WILTON

As an award winning Creative Director, IOS Developer and Designer, I am currently living and working in Singapore. With over 20 years of oversea's experience, working in Vietnam, Taiwan, Beijing, Hangzhou and Shanghai, I am an advocator for cross- platform content creation. In my work, I constantly challenge tradition by injecting social, online and e-commerce into all my campaigns.

WILTON BOEY / THE CREATIVE DIRECTOR

Image by Nikita Kostrykin

Darcy SG

1992 - 1996

Head of Art - SONY was my main client along with TOKYU Departmental and Abbott Lab. As the HOA, I was tasked to win awards for the agency. At the end of my term, numerous awards were won globally.

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CCID China

2000 - 2002

I was invited to join the CCP working with CCID to help upgrade their media capabilities and develop creative assets within their organisation.

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McCann SHA

2012 - 2018

Join McCann as their Group Creative Director, winning numerous accounts for the agency during my 6-7 years stay there. J&J became my main client and during those times, I helped established the "Beauty Hub".

Image by Kishor

Darcy TW

1996 - 1998

Promoted to ECD and transfer to our Taiwan office to handle the MasterCard, P&G and Coca Cola account. I held the role of Brand Guardian for P&G Asia Pacific.

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Batey China

2002 - 2007

Started BATEY China after winning our first business in HangZhou. In March 2003, we launched Batey Shanghai, winning the SIA and STB account. In March 2004, Batey Beijing became our third office.

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Freelancer

2018 - Present

Return to Singapore to spend much needed time with my family. During the first year, I developed the ACUVUE's Virtual Mirror App for J&J and directed two commercials for Princess Cruises.

Image by ABHISHEK HAJARE

FCB Beijing

1998 - 2000

Moved to Beijing to handle key accounts like OREO and HP. We won numerous awards for OREO during that 2 years. The title "Got Oreo?", won the New York Festival, One Show and the D&AD.

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AdGrand SG

2007 - 2012

Return to Singapore after the WPP acquisition, I ventured into app development, cross-platform content development and e-marketing initiatives.

IDEAS

I CONCEPTUALISE, PLAN, STRATEGISE, DIRECT, DESIGN, CREATE AND EXECUTE.

RECOGNITIONS

NEW YORK FESTIVAL,

CANNES LION, CCA, ASIA PAC ADFEST, D&AD, LONGXI, ONE SHOW, MOBIUS, TIMES AWARDS.

SKILLS

ADOBE PS, AI, PR, & MUSE.

WORDPRESS.

INVISION.

KEYNOTES AND POWERPOINT.

COMMUNICATION

I AM ABLE TO WORK WITH MY PEOPLE, SHARE WITH MY BOSS AND SELL TO MY CLIENTS.

I AM FLUENT IN BOTH ENGLISH AND CHINESE.

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“A good advertising was like - a trick questions for the mass. They stop you in your path because you couldn’t get it at first… then you go “uh huh” and for the rest of the day, you feel good about yourself.”

 

-then

“Advertising has evolved. These days you don’t need to stop someone in his path in order to speak to him… he is always on the move. You just need to put it in his hand and let him find you easily.” 

 

-now

CLIENTS
ACUVUE
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Cadillac
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BurgerKing
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Chivas Regal
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Coca Cola
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Citizen
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davidoff
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Acuvue Define
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Founder
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lancome-paris
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Mastercard
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Mercedes
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Nabisco-OREO
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Princess Cruises
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Procter & Gamble
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Qantas
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Robinsons
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StarHub
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Singapore Airlines
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Singapore Tourism Board
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T-mall
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Volkswagen
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SONY Walkman
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Wyeth
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